Retail Instruments promotes own innovative decision support system that provides actionable insights into brick-and-mortar retail consumers’ behavior and loyalty based on mobile phones Wi-Fi signals analytics thus allowing making informed management decisions.

Retail Instruments provides a complete set of analytics required to promptly assess overall stores effectiveness and take actions aimed to increase effectiveness of several extremely important areas: store personnel, merchandise, store layout design, window design, external marketing campaigns, and even loyalty-related issues.


There are several main things retailers could gain an insight about:

  • Dwell time is a base to make conclusions of personnel effectiveness and merchandise efficacy.
  • Capture rate (proportion between visitors and all people flow around the store) is the only unprejudiced measure of marketing campaigns effectiveness.
  • Dynamics of the people flow outside the store- gives a lot of room to adjust local marketing campaigns and to make them much more effective than before, adjust store opening hours, and many more.
  • Loyalty-related issues: since system remembers MAC addresses (anonymously) of once visited the store, WiFi-analytics can even work as a “virtual loyalty” program, indicating a portion of loyal, returning visitors at any period of time, making RF-analysis, cohort analytics and many more.

Those mentioned above are actually the new “dimensions” that allow retailer to use an in-depth multi-dimensional analysis of every store, and use our tool to promptly increase stores effectiveness.


Jelisei Lokotar


+372 515 5353


Retail Instruments team would be glad to share our experience in retail industry and to tell more about what and how we do, so please do not hesitate to contact us!